8 Jan 2009

"It's really important to move beyond just keywords" Marissa Mayer speaks on the future of Google search

 "Your best friend with instant access to all the world's facts and a photographic memory you've seen and know."  Mayer describes the concept of the ideal search engine
In a post in techradar.com Marissa is described to oversee about 150 product managers with 10-12 product pitches every month (whom each get 10 minutes of her undivided attention), including reviewing about 1000 - 2000 outside projects. Some say she uses rigid process of critiquing and approving new features with a dubbed name "the Marissa Gauntlet".  She explains her method involves observing the innovation factor mixed with the strength of the project team. This in her mind produces a high degree of success factor for the product and its growth.  Marissa Mayer uses her '20 per cent time' (the time Google apportions its employees for personal projects) to figure out how the search giant can continue to innovate as it builds new products. On the future of Google search engine, She speculates, "Maybe the search engine of the future will know where you're located," "Maybe they'll know what you know already, or what you learned earlier today. Or maybe they'll fully understand your preferences because you've chosen to share that information with us. We aren't sure which personal signals will be most valuable, but we're investing in research and experimentation on personalised search now because we think this will be very important later." "We really need to harness people's friends better to understand which news to direct them to, which local events to direct them to… these are all things that we think are intriguing." Mariss Mayer (Google's vice president of search products and user experience) o the future of Google by techradar.com Related Article: The Future of Search - Official Google Blog